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Today I want to talk to you about choices I’ve been making in my life this year. It’s easy to be critical of society, of social media, of the food system, of capitalism. It can feel much harder to actually work for positive change, but in reality it’s the small, easy daily choices that can add up to a big difference. Food is such a great place to start, because most of us are lucky enough to make choices about food every day.
I was lucky enough to be born in Abruzzo, a land that gives me a new emotion each day. Twice a week in my hometown of Sulmona, there’s the central market, full of farmers who have been coming from nearby areas for generations—especially from the coast, where the soil is richer for growing vegetables—to sell their treasures. There are two local women, both named Anna, with small stalls and big smiles, who I always shop with. I’m very aware that if we don’t support our small local producers, they will disappear. And we will be left only with supermarkets, one after the other, selling apples and avocados that have travelled halfway across the world and been in cold storage for months. Imagine if supermarkets had to include harvest dates with their produce, how their sales would plummet!
In my food and wine tours, but also in life in general, I strive to support these small producers who are the very fabric of life here in Abruzzo. My friend Virginia, with her father Giocondo and her mother Stella, carry on the tradition of cheesemaking under our beloved Maiella mountain. Through their work, they not only protect our territory but also give us healthy, genuine products full of history. If their goat ricotta could talk it would tell the history of Abruzzo, born of the transhumance trail and the countless shepherds who walked from here down to Puglia, creating a very specific culture of cheesemaking and cooking. So many of the dishes we eat today are the fruit of those great journeys.
These stories move me deeply; they bring tears to my eyes because I feel the history, the struggle, the sacrifice, the love woven through them.
And so the choice lies right here: to whom do we decide to give our money? To those who exploit the environment for profit, filling it with pesticides and plastic? Or do we want to live more slowly, respecting the seasons, understanding that zucchini only grow in summer? Let’s support small artisans. Let’s visit them. Let’s eat less meat, but of better quality. Let’s pay attention to what we eat, let’s learn, let’s stay informed. Every act has a consequence.
I love my work, and I love listening to the stories of shepherds, of cheesemakers, winemakers and farmers—people who seem to belong to another time, outside of the rush, hustle and discontent of the modern world. I was so happy and proud to use Tour Abruzzo to do good this year: to financially support small local producers, restaurants and accommodation providers, and to teach my guests about sustainability and how the most sustainable things are usually the most delicious (and joyful!) things. This work feels so meaningful and impactful to me, and I can’t wait to continue it next year with new Abruzzo tours.
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Keep up to date with the latest tours, events and recipes.